Archive for November, 2008
Posted by Global Beach on 19 November 2008
Tags: | Design, Technology
Global Beach has won the Best Use of Mobile Marketing, Promotion category for North America with the stunning Jaguar XF mobile campaign.
Creative Director, Matt Conn, came up with the overall creative and decided the best way to proceed was to work closely with specialists Incentivated who provided the underlying technology and speed to market.
To quote the MMA:
“This seriously heavy-weight mobile advertising campaign directed traffic to a purpose built mobile Internet site from where Jaguar enthusiasts could find out details of the new car, download video clips, wallpapers and the TV ad, as well as find their nearest dealer and order an email brochure to be sent to their PC (directing traffic to the even richer website).
The campaign hot all the right notes with the tech-savvy target audience, being fully optimized for all handsets, including Smartphones and iPhones, and was in keeping with the luxury identity of the Jaguar brand. With 55 million impressions booked (and some still to run) across a range of sites including MSN mobile, Yahoo! mobile and Cars.mobi, this is believed to be one of the world’s biggest mobile advertising campaigns to date.”
Praise indeed! See for yourself at www.jaguarxf.mobi
Posted by Global Beach on 11 November 2008
Tags: | Customer insight, IA, Site Launches
In the wonderful world of advertising no client in their right mind would run a major campaign without doing the ubiquitous research groups bit beforehand – the foundations.
It’s the same with websites – great looks and expensive design are all well and good but if the behind-the-scenes team didn’t lay the foundations first you might be in trouble.
It never fails to amaze me – why are some websites just so frustrating and difficult to use? And why, then, is website usability not higher up the agenda? If you are seriously considering a site redesign or upgrade, put aside a small but friendly sized part of the budget for User Experience testing – right through the IA, design and build phases.
There’s nothing worse than realising the foundations weren’t properly laid and expensive post-launch fixes could have been avoided.
Posted by Global Beach on 10 November 2008
Tags: | Search, Video
We all know Google reigns supreme when it comes to search (7.6 billion queries per month), but guess what the second most popular search engine now is?
According to ComScore’s recent search engine rankings it’s YouTube. YouTube fetched over 2.6 billion search queries in the month of August, trumping Yahoo’s 2.4 billion. That’s a lot of people searching video and its popularity is set to further explode in the next few years.
Currently sites like YouTube and Hulu in the US account for 50% of all internet traffic and that’s predicated to rise to 80 percent by 2010,
AT&T’s VP Jim Cicconi raised serious concerns about the physical capacity of the internet at a recent Westerminister eForum “In three years’ time 20 typical households here in London will generate more traffic than the entire Internet did back in 1995.” Cicconi argued that the “unprecedented new wave of broadband traffic” currently flooding the tubes will increase to 50 times what it is now by 2015.
So who’s using all this bandwidth and what are they watching? Apparently 10% of people consume 80% of the available bandwidth, 0.5% swallow 40% of the bandwidth, and the rest of us, use less than 10%.
So when the other 90% of internet subscribers move away from their average daily 3.57 hours of television and discover youtube, what’s going to happen? Will we all be fighting for bandwidth to watch the content we want, when we want it or will we all agree to just watch what is popular? In the UK, with 60,375,106 views on YouTube that’s, Charlie bit my finger – again !, and the Leona Lewis – Bleeding Love video. L
