Global Beach has won the Best Use of Mobile Marketing, Promotion category for North America with the stunning Jaguar XF mobile campaign.

Creative Director, Matt Conn, came up with the overall creative and decided the best way to proceed was to work closely with specialists Incentivated who provided the underlying technology and speed to market.

To quote the MMA:

“This seriously heavy-weight mobile advertising campaign directed traffic to a purpose built mobile Internet site from where Jaguar enthusiasts could find out details of the new car, download video clips, wallpapers and the TV ad, as well as find their nearest dealer and order an email brochure to be sent to their PC (directing traffic to the even richer website).

The campaign hot all the right notes with the tech-savvy target audience, being fully optimized for all handsets, including Smartphones and iPhones, and was in keeping with the luxury identity of the Jaguar brand. With 55 million impressions booked (and some still to run) across a range of sites including MSN mobile, Yahoo! mobile and Cars.mobi, this is believed to be one of the world’s biggest mobile advertising campaigns to date.”

Praise indeed! See for yourself at www.jaguarxf.mobi