Archive for January, 2009

Today has been a difficult day for me as I announce the departure of the company’s longstanding Managing Director and Creative Partner Dan Northover. Dan will be leaving the business in February to pursue new opportunities. The move is part of a change in direction for Global Beach that both Dan and I have agreed will position the business appropriately for 2009.

I wish Dan every success for the future and thank him for his considerable contribution to helping develop Global Beach as one of the UK’s leading independent Digital Agencies. Dan will remain as a special advisor to autotorq.com which was spun out of Global Beach Group in January 2008 to become a European market leader in digital marketing services provider to 6 automotive manufacturers.

Online communities have developed hugely over the past few years and social networking has taken the web by storm enabling any number of different people, from all different backgrounds, to connect, communicate and interact.

One of the biggest concerns our clients have is the anti social behaviour that could occur online.  As a result clients usually prefer to moderate and restrict the social interaction of the networks, which in turn restricts the community development. When social networks are allowed to flourish unrestricted, self-moderation usually occurs resulting in sort of ‘network police’ developing and patrolling the site. The outcome of this is fascinating and the real social community is unveiled.

Once a network is up and running it can take any number of directions and in some cases this is not possible to predict.  A great example is the Doggy Snaps self-moderated social network especially.  The community members were never told how to interact with each other, and instead of a community of dog lovers developing a community of dogs talking to each other, or should I say ‘whoofing’ has evolved. A dogs Kennel is a fascinating place to hang out.

It’s perhaps not the expected behaviour we need to be aware, concerned and excited about but the unexpected behaviour!


The Nissan PlayStation racing team now 6 hours into the TOYO tires 24hour Dubai endurance race.
The team has decided to change drivers approximately every 90 minutes. GT Academy winner Lucas Ordóñez will drive the second session, with motoring legend Johnny Herbert taking the third.
The heat is searing in Dubai, with temperatures hitting 30 degrees Celsius and Lara De Angeli our Global Beach roving reporter is there trackside posting the latest action from the race.
Keep a track of how the team perform at:

http://www.granturismoworld.com/en/gt_academy/24_hour_dubai_race/index.htm