I am really pleased to announce that Peter Cameron has joined Global Beach as our new Managing Director. His appointment marks the next essential step in the evolution of the Agency as we have now ended our 10 year engagement as Jaguar’s Global Digital Agency of Record last year. Now the hard work begins.

 

The task of re-shaping the Agency following a significant downsizing will of course involve a lot of effort and commitment from those that believe they can make a difference and want to embrace change. Most importantly, we need new leadership, energy and commitment to continue to evolve and meet the demands of our current and future clients. As the Group’s CEO I will continue to share the majority of my time across both Global Beach and Autotorq.com, however given the scale of the opportunity, I recognize that we need someone full time to take charge and focus their energies together with Stuart Toller and Lara De Angeli on this hugely exciting challenge.

 

Peter has come highly recommended from both his former colleagues and clients and has a proven track record in building a Digital Agency having grown JKD, (now Twentysix London) to over 70 staff before selling the business to Inceptor Group.

 

His appointment heralds another important step forward following several months of down sizing which understandably have been quite brutal although entirely necessary, as we have had to evaluate the skills and capabilities needed to take the business forward.

 

I am also confident that his appointment will send a strong message that whilst I have had to make some difficult and often painful decisions, I remain totally committed to investing in our Agency’s future.

 

He is a very friendly guy and understands exactly what we need to do to look after clients and I know that many will benefit both from his considerable retail and social media experience. So welcome Peter, the Chairman and I look forward to working with you.