Archive for April, 2009
Posted by Andy on 30 April 2009
Tags: | Design
It is ironic that, more often than not, the journey to simplicity is full of complexity.
Right now, our focus is on crafting a clear and concise communication strategy for our agency. Whilst we have a great legacy of work and relationships to build on, life moves on. Anticipating and articulating what comes next is the big challenge.
We are looking to position ourselves as a Web 2.0 specialist. Nowadays companies don’t just want to put their corporate brochures online, they want to be in the driving seat – using their websites as a publishing tool for marketing, selling and networking.
Our job is to enable them to achieve this as efficiently and effectively as possible. We are paid to conceive; design and build the right solution and facilitate ‘intelligent interaction’.
As the new Creative Director at Global Beach, my first task to help Peter and the team convey our offering and capture the imaginations of our clients.
Posted by Peter on 29 April 2009
Tags: | Uncategorized
We didn’t get the pitch for the Youth Trust we were going for last week which was pretty gutting for the whole team as it was a lovely project and we’d done some really great work. The client handled it really well and said it was one of those horrible calls where she only had positive things to say, which she knew wasn’t any consolation.
Hey we made it down to the last two from six and it was really close. Well done team and we will learn lessons for our next one.
Posted by Peter on 21 April 2009
Tags: Presentation | Company, Design
Good day today.
I have got everything ready for the Board meeting, which is planned to take place virtually with Clive in China after the Youth pitch tomorrow morning.
Really pleased with the effort put in for tomorrows pitch. I think the creative is amazing, especially given the timeframes and Andy has been a huge help here, although he has been able to build on the great work already done by the team.
It’s always a nice feeling when you have a presentation you are looking forward to giving
Posted by Peter on 20 April 2009
Tags: Company | Company, Design
8am and the buzzer went, which is most unusual at Global Beach as they are not the earliest risers! It was, of course, our new Creative Director Andy Paterson-Jones whose arrival I have been eagerly awaiting for a couple of weeks.
Andy has already been helping us on a number of projects we have been working on and we have a pretty full on week this week. We have a second meeting with a Youth Charity here on Wednesday morning which requires quite a bit of Andy and my time but that will be time we enjoy giving as it is a really interesting project it would be fantastic to win.
Off to Crewe again on Thursday to start a planning process for the year with Bentley and then we have an introduction meeting on Friday with Juliet from AAR whom I know from previous agency life, as well as a number of new business opportunity meetings.
It will soon be Friday before I know it…
Posted by Peter on 6 April 2009
Tags: | Uncategorized
As you may have read I am in the process of finalising the new business plan and vision for the agency. The Chairman sent me a clipping with a quote from the Bentley Chairman over the weekend. It read “We have to deliver what our customers are looking for and not create technologies which are then searching for customers that want them”. Not a bad mission statement for all of us…
Posted by Peter on 1 April 2009
Tags: Company | Company, Uncategorized
I have been head down on a new project for Bentley which we are presenting today. And like the last time I added a post on here what a beautiful sunny day for a presentation in the countryside!
As well as this I have been working on our new business plan and more recently our mission statement. I have had a habit of using that old movie line ‘if you build it they will come’ in many of my internet ramblings over the years and I tried it again yesterday only to have Stuart rightly cross it out.
The world has, of course, moved on since I last ran an agency. It is now much more about developing an idea and then working within all of the different channels where people will interact with that idea. Viral, social, online, mobile etc. I am slowly starting to distil this into a mission statement we can be proud of and hang our virtual hats on.
So without further ado, a first airing…
Intelligent Interaction
We help our clients manage their brands in a digital world
Consumers now have many ways of interacting with a brand. Knowing how to retain an influence over this interaction is where we come in…
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