I have been head down on a new project for Bentley which we are presenting today.  And like the last time I added a post on here what a beautiful sunny day for a presentation in the countryside!

As well as this I have been working on our new business plan and more recently our mission statement. I have had a habit of using that old movie line ‘if you build it they will come’ in many of my internet ramblings over the years and I tried it again yesterday only to have Stuart rightly cross it out.

The world has, of course, moved on since I last ran an agency. It is now much more about developing an idea and then working within all of the different channels where people will interact with that idea. Viral, social, online, mobile etc. I am slowly starting to distil this into a mission statement we can be proud of and hang our virtual hats on.

So without further ado, a first airing…

Intelligent Interaction

We help our clients manage their brands in a digital world

Consumers now have many ways of interacting with a brand. Knowing how to retain an influence over this interaction is where we come in…

Answers on a postblog please