It is ironic that, more often than not, the journey to simplicity is full of complexity.
Right now, our focus is on crafting a clear and concise communication strategy for our agency. Whilst we have a great legacy of work and relationships to build on, life moves on. Anticipating and articulating what comes next is the big challenge.
We are looking to position ourselves as a Web 2.0 specialist. Nowadays companies don’t just want to put their corporate brochures online, they want to be in the driving seat – using their websites as a publishing tool for marketing, selling and networking.
Our job is to enable them to achieve this as efficiently and effectively as possible. We are paid to conceive; design and build the right solution and facilitate ‘intelligent interaction’.
As the new Creative Director at Global Beach, my first task to help Peter and the team convey our offering and capture the imaginations of our clients.