I went to an event recently called Book Slam. It featured the writer David Simon who helped bring the television show The Wire to our screens. He read from two of his books Homicide and The Corner.

Simon is like a modern day Dickens. He sees through the hype of the American Dream and reports on a more authentic and vulnerable society in Baltimore. What stood out for me was his commitment and consistency in bringing his stories to light.

For some of us who have been involved in web design for a long time, we have experienced many highs and lows. For instance, in the mid-90s I worked for an agency that produced some of the first movie websites including Pulp Fiction and Toy Story to popular acclaim. And, in 2000 I worked on huge budget projects for the likes of BP and UBS. I have also experienced my share of recession, cutbacks and downsizing.

Taking David Simon as an example, I think the key to making progress in this current climate is staying committed and consistent. Our constant aim is to deliver quality work for quality brands.

As The Wire’s Avon Barksdale would say… “No doubt.”

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