We’re in the middle of getting together our pitch for a well-known UK Motorcycle manufacturer and I have suddenly developed an interest in looking at bikes to see if they are the particular brand we are working on… if not (in my head) I seem to think all other makes are “inferior”. I nearly missed my turning the other day whilst totally affixed on following the said bike brand in front of me.
This got me thinking, what is it about working on a brand that makes you a natural advocate and how can I influence others around me to feel as passionately about this or any other brand I work on… which in turn will hopefully inspire them to influence others?
So in the run up to the pitch (and beyond) I plan on becoming that annoying friend who won’t shut up about this particular brand. In fact I would go as far as even trying to influence at least one of my friends to purchase a bike (if nothing else so that I could experience a ride on one).
However, on a more serious note and without wanting to give away too much we are approaching the usual suspects/influencers to gain their opinion and get a feel for their passion about the brand. It’s interesting just how strong people can feel about brands (for some reason it makes me feel normal). I’ll be interested to see just what comes out of this… watch this space.