Archive for July, 2009
Posted by Andy on 16 July 2009
Tags: | Technology
I am currently trialing the web browser Flock. First impressions are good. Here is some blurb on it…
Open Source Social Media Browser
If you are a social media hound you probably have Flock, a web browser full of extensions and other tools for interacting on the web. Flock is an open source web browser built on the same Mozilla architecture that Firefox is built on so many of Flock’s features should be familiar, like tab-based browsing and the ability to add extensions. However, there are a number of cool new features that appeal to the social networking crowd.
http://www.flock.com
Posted by Lara on 15 July 2009
Tags: | Uncategorized
As summer school holidays are approaching, May bank holidays have come and gone and with the amount of “out of office – on holiday” emails I am getting you would expect things to slow down a little over Summer. Unfortunately (well fortunately) – which ever way you look at it, not here at Global Beach.
In the last week we have launched 2 new websites and 1 new application for one of our most active clients Terrence Higgins Trust.
THIVK (www.thinkHIV.co.uk) – Our new website for gay men which busts a few myths and points out some solutions for HIV and testing. Including a full clinic finder offering the facility to narrow results dependent on your needs.
Mambo (www.mambo.org.uk)- Mambo has been developed by THT, it’s the healthier lifestyle magazine for Africans. Global Beach has helped to move the Mambo community online – our new website with blogs, sexual health information, and Aunty Fola. And soon to be added a Professionals area designed to help professionals who work with African communities.
Online Counseling (http://www.tht.org.uk/howwecanhelpyou/needhelpnow/onlinecounselling/) – Initially funded for a pilot period by the Department of Health for gay and bi-sexual men, online counselling service is now open to everyone. It gives you the chance to explore whatever is concerning you, from relationships problems to your sex life. The counselling takes place in a number of ways through email and instant messaging (chat).
I am quite excited about just how much we have got going on with all our clients… but on the flip side I reckon I will be more than ready for my holiday at the end of August!
Posted by Andy on 9 July 2009
Tags: | Social Networking
In 1978 viewing figures for the Morecombe and Wise Christmas show on ITV were in the region of 28 million people. Around the same time Nescafe launched an advertising campaign involving the Gold Blend couple which at its peak attracted more than 30 million viewers.
The connection is obvious. Three decades ago the most popular television programmes could attract almost half the nation. Vast numbers of people where on the same frequency. All an advertiser needed to do was position their product in between shows like Morecombe and Wise or soap operas like Coronation Street, and they had a totally captive audience.
By contrast, nowadays, in the modern home very few people are listening or watching the same thing. There are no longer two or three television stations, there are hundreds available via satellite. And countless radio stations. A recent survey carried out by JupiterResearch found that online users are now spending about 14 hours a week, on average – the same amount of time that they spend watching TV – surfing the internet.
By their nature web users are far less passive than the average television viewer. They spend time networking with friends, swapping information and sharing views. They comment on blogs and upload videos and photos. They are busy doing research, downloading music and checking out weird and wonderful facts.
Collaboration and participation are the buzzwords of today. As described in the book Wikinomics by Don Tapscott and Anthony Williams: “Blogs, wikis, chat rooms, search engines, advertising auctions, peer-to-peer downloading, and personal broadcasting represent new ways to entertain, communicate, and transact. In each instance the traditionally passive buyers of editorial and advertising take active, participatory roles in value creation. Some of these grassroots innovations pose dire threats to existing business models.”
Our job at Global Beach is to be like a new generation advertising agency creating communication strategies that respond to and reflect modern tastes.
Posted by Peter on 7 July 2009
Tags: | Uncategorized
The worst bit. Waiting for a decision. As my wife said to me this morning it is like asking someone out. All that nervous anticipation with a touch of dread.
I feel we did a good pitch and managed to get a sense of us across well. We all came out liking them a lot and wanting to work with them. If I could cross my toes I would!
