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Posted by Clive on 21 October 2009
Tags: | Uncategorized
speakTECH inc and Global Beach Group (UK) announce a strategic alliance to provide end-2-end digital marketing, eCRM, and design and build web services. Having worked closely together over the past 12 months, Global Beach will merge their Irvine based team into speakTECH’s Orange County Office with immediate effect to provide a fully integrated range of digital services to speakTECH’s growing client base.
Aaron Sloman, President and CEO of speakTECH said he was excited to continue speakTECH’s Creative and Digital Agency Services expansion, “I am excited about the prospect of bringing in-house some very capable people who’s expertise and experience will be extremely valuable to speakTECH’s clients”.
Global Beach Inc Managing Partner, Matt Passey will take on a senior management role within speakTECH and will lead a number of their key client accounts.
Clive Jackson, Founder and CEO of Global Beach Group commented “this is the right move for Matt and the team, he is an extremely capable guy and I am grateful for his diligent and professional management of our US business over the past 7 years. I know he will enjoy working with Aaron and wish them all the very best “.
Posted by Clive on 18 March 2009
Tags: Global Beach | Company, Staff
Ad spend is shifting at an alarming pace, catching out most that are intimately involved in the industry (ITV is a good example of this). Brands need to be much more willing to get ahead of the curve rather than be left behind. They need to address head on the changes that they need to confront in terms of how consumers consume media and consequently how brands can influence them.
If brands are to truly get ahead of the game, they need to embrace a step change that will require top down direction and ownership starting from the very top of the organisation. Every CEO must recognize that part of this step change will necessitate new blood and new thinking across the management team, and the first candidates to go will be very easy to spot. The real challenge will be whether the board has the stomach to make such dramatic change, or instead hope that things will get better of their own accord.
There are many good and recent examples of where traditional businesses have adapted to this brave new world and many examples of where established brands (regardless of whether they are tech or traditional) have been pushed aside. I am sure you will find a few of both in the broadcast, technology, gaming and travel sectors without trying too hard.
With the reality that we are experiencing oversupply across most sectors, dwindling finance options, combined with a smaller and more cautious consumer base looking for best value – brands must be willing to adapt or get swept away.
Having implemented a range of dramatic changes to the management team and structure of Global Beach, I do recognize that such change brings with it a new and perhaps even scarier set of problems, and that having swept away the past there is nothing left to hide behind but the results of your future efforts.
Posted by Clive on 12 February 2009
Tags: Global Beach | Company, Staff
I am really pleased to announce that Peter Cameron has joined Global Beach as our new Managing Director. His appointment marks the next essential step in the evolution of the Agency as we have now ended our 10 year engagement as Jaguar’s Global Digital Agency of Record last year. Now the hard work begins.
The task of re-shaping the Agency following a significant downsizing will of course involve a lot of effort and commitment from those that believe they can make a difference and want to embrace change. Most importantly, we need new leadership, energy and commitment to continue to evolve and meet the demands of our current and future clients. As the Group’s CEO I will continue to share the majority of my time across both Global Beach and Autotorq.com, however given the scale of the opportunity, I recognize that we need someone full time to take charge and focus their energies together with Stuart Toller and Lara De Angeli on this hugely exciting challenge.
Peter has come highly recommended from both his former colleagues and clients and has a proven track record in building a Digital Agency having grown JKD, (now Twentysix London) to over 70 staff before selling the business to Inceptor Group.
His appointment heralds another important step forward following several months of down sizing which understandably have been quite brutal although entirely necessary, as we have had to evaluate the skills and capabilities needed to take the business forward.
I am also confident that his appointment will send a strong message that whilst I have had to make some difficult and often painful decisions, I remain totally committed to investing in our Agency’s future.
He is a very friendly guy and understands exactly what we need to do to look after clients and I know that many will benefit both from his considerable retail and social media experience. So welcome Peter, the Chairman and I look forward to working with you.
Posted by Clive on 30 January 2009
Tags: Global Beach | Company, Staff
Today has been a difficult day for me as I announce the departure of the company’s longstanding Managing Director and Creative Partner Dan Northover. Dan will be leaving the business in February to pursue new opportunities. The move is part of a change in direction for Global Beach that both Dan and I have agreed will position the business appropriately for 2009.
I wish Dan every success for the future and thank him for his considerable contribution to helping develop Global Beach as one of the UK’s leading independent Digital Agencies. Dan will remain as a special advisor to autotorq.com which was spun out of Global Beach Group in January 2008 to become a European market leader in digital marketing services provider to 6 automotive manufacturers.
