Archive for the ‘Technology’ Category
Posted by Andy on 16 July 2009
Tags: | Technology
I am currently trialing the web browser Flock. First impressions are good. Here is some blurb on it…
Open Source Social Media Browser
If you are a social media hound you probably have Flock, a web browser full of extensions and other tools for interacting on the web. Flock is an open source web browser built on the same Mozilla architecture that Firefox is built on so many of Flock’s features should be familiar, like tab-based browsing and the ability to add extensions. However, there are a number of cool new features that appeal to the social networking crowd.
http://www.flock.com
Posted by Stuart on 19 March 2009
Tags: | Design, IA, Technology
‘ve had my iPhone for just over a week now (I know, with the imminent release of iPhone 3.0 I haven’t exactly been an early-adopter on this one) and I’ve figured out why it’s been such a success.
It’s not because it’s sexy and shiny and plays music and lets you watch YouTube and play great games and read blogs and twitter.
It’s not because the touch screen keyboard is pretty good and the accelerometers mean it automatically rotates the screen when you turn it over.
It’s not because the location services and built-in GPS mean it knows where you are and can do cool things with maps and friend/restaurant locators.
It’s definitely not because of the quality of the camera or the life of the battery or the slightly flaky exchange server push mail integration.
Nope, it’s more fundamental than that.
Using the iPhone is relaxing. Seriously. The gestures, the screen transitions, the responsiveness all combine to make a calming user experience. No other mobile device manages to achieve this: The Blackberry is a tense fiddle of scroll wheels or mini track-ball followed by cramped two-thumb typing, all Windows Mobile devices I’ve used are sluggish and require almost pin-point accuracy with a small stick and every Nokia, Motorola or Sony Ericcson I’ve ever used has had a counter-intuitive interface a predictive text system that has made me want to smash it against the nearest solid object.
Just about the only thing that’s frustrated me about the iPhone in the last week has been level 64 on Blocked.
Posted by Global Beach on 19 November 2008
Tags: | Design, Technology
Global Beach has won the Best Use of Mobile Marketing, Promotion category for North America with the stunning Jaguar XF mobile campaign.
Creative Director, Matt Conn, came up with the overall creative and decided the best way to proceed was to work closely with specialists Incentivated who provided the underlying technology and speed to market.
To quote the MMA:
“This seriously heavy-weight mobile advertising campaign directed traffic to a purpose built mobile Internet site from where Jaguar enthusiasts could find out details of the new car, download video clips, wallpapers and the TV ad, as well as find their nearest dealer and order an email brochure to be sent to their PC (directing traffic to the even richer website).
The campaign hot all the right notes with the tech-savvy target audience, being fully optimized for all handsets, including Smartphones and iPhones, and was in keeping with the luxury identity of the Jaguar brand. With 55 million impressions booked (and some still to run) across a range of sites including MSN mobile, Yahoo! mobile and Cars.mobi, this is believed to be one of the world’s biggest mobile advertising campaigns to date.”
Praise indeed! See for yourself at www.jaguarxf.mobi
Posted by Global Beach on 20 October 2008
Tags: | GPS, Geo-Tagging, Technology
“You don’t really know where you are, and are looking for a good place to eat. You pull out your laptop, fire up Firefox, and go to your favorite review site. It automatically deduces your location, and serves up some delicious suggestions a couple blocks away and plots directions there.”
Last week Mozilla Labs announced Geode, a geolocation add-on to Firefox 3.
Geode gives the ability for websites to gain access to your location without the use of GPS. Instead it uses Skyhook’s Loki technology, which uses WiFi to determine your location within a second and with an accuracy of about 10-20 meters. Whist this won’t work in remote areas, it does however have a big advantage over GPS. It works inside buildings! No longer do you have to be outside to get location based services.
The example at azarask.in/local/ found 522 Fulham road straight away without me doing anything, so clearly it works.
Whilst finding restaurants does have its uses, I’m sure we’ll start to see some better applications of the technology soon.
Let me know if you find any.
