Bowers & Wilkins Zeppelin
iPod® Speaker
“Global Beach’s progressive strategies and advanced technology allow us to add significant value to our customer relationships.”Danny Haikin – B&W International – Brand Manager
OBJECTIVE
The launch of the Zeppelin iPod® speaker provided B&W with an opportunity to reach a new target audience to create brand awareness.
SOLUTION
Global Beach delivered a strategy to raise pre-launch awareness. This was complemented with in-site content, which provided us with an exciting opportunity to push the boundaries of creativity and technology within our own Keycast™ content management tool, including AJAX templates and in-page flash content.
RESULT
The Zeppelin content has been live since September 2007 and is currently delivering results which exceed B&W’s expectations, including a high registration rate and conversion to sales.