A solution is to be found with the new service that Facebook launched in the US and more recently in the UK and Ireland, which is an dedicated account manager for your Facebook Business Account. As far as I know, you can only get this service if you manage a large number of marketing campaigns on the social medium, which means that in most instances you will have to ask your agency to do it for you. We had one instance where we used the service and it went smoothly.

If you would like us to manage your Facebook ads, let us know.

One of the biggest concerns our clients have is the anti social behaviour that could occur online.  As a result clients usually prefer to moderate and restrict the social interaction of the networks, which in turn restricts the community development. When social networks are allowed to flourish unrestricted, self-moderation usually occurs resulting in sort of ‘network police’ developing and patrolling the site. The outcome of this is fascinating and the real social community is unveiled.

Once a network is up and running it can take any number of directions and in some cases this is not possible to predict.  A great example is the Doggy Snaps self-moderated social network especially.  The community members were never told how to interact with each other, and instead of a community of dog lovers developing a community of dogs talking to each other, or should I say ‘whoofing’ has evolved. A dogs Kennel is a fascinating place to hang out.

It’s perhaps not the expected behaviour we need to be aware, concerned and excited about but the unexpected behaviour!